Audience Message Testing

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While Market Segmentation Research provides a framework for identifying audiences and understanding how to engage with them, Audience Message Testing is designed to explore and test message concepts and specific marketing messages.

Message Testing is relevant to marketeers who are looking to position a brand, new service and marketing campaign. It is also key to the objectives of ongoing and specific PR campaigns.

Market Research can assist in providing objective evidence of which messages are understood and valued, and how to refine messaging to make them effective and resonant with target audiences.

Audience Message Testing can be undertaken using both qualitative and quantitative research techniques.