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Market Research in Indonesia

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Country File: Indonesia

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The Economy

GDP: $894 billion
GDP per capita: $5,477
GDP by sector: Industry (47%);
Services (38.6%);
Agriculture (14.4%)
GDP Growth: 5.8% (2013)
Indonesia is one of the emerging market economics of the world and has the largest economy in South east Asia. It is a member of the G20 major economies and has been classified as a newly industrialised country.

Although Indonesia has a market economy, the government plays an active role in economic management, both through ownership of state owned enterprises, and controls of prices. Administration of prices includes fuel, rice and electricity.

In 2013 Indonesia saw economic growth of 5.78%. In 2012 the country overtook India as the second fastest growing economy, just behind China.

After the financial crisis the Government took control of failing private sector assets and restructured the debt. Since 1999, however, the economy has grown consistently between 4 and 6%. It since recovered its investment grade from credit agencies such as Fitch, in 2011 and Moody's in 2012.

Main exports include oil and gas, cement, textiles, rubber and electrical appliances.

Agriculture is still a big employer - 38.9% of the workforce are in agriculture although it only accounts for 14% of GDP. Main industries include petroleum, natural gas, textiles, apparel, mining chemicals, cement, machinery, food and food.

Its main export partners in Asia are Japan (15.9%) China (11.4%) , Singapore (9%) and South Korea (8%). Main import partners are China (15.3%), Singapore (13.6%) and Japan (11.9%). Total exports in 2012 were estimated at $199 billion and had imports of $185 billion.
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Population: 237.6 million
The urban population accounts for 44% of the population, having grown by 3% a year up until 2010.
0-14 years: 27.7% (male 34,276,146/female 33,094,836)

15-64 years:
66.2% (male 80,806,409/female 80,065,855)

65 years and over:
6.1% (male 6,504,559/female 8,220,537) (2010 est.)

0-14 years:
27.3% (male 34,165,213/female 32,978,841)

15-64 years:
66.5% (male 82,104,636/female 81,263,055)

65 years and over:
6.1% (male 6,654,695/female 8,446,603) (2011 est.)
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Languages & Ethnic Groups

Official Language: Indonesian

Indonesian is a form of Malay, which is also influenced by other languages in Indonesia. There are a number of othe local languages, Javanese being one more widely spoken.

Ethnic groups include Javanese (40.6%), Sundanese (15%), Madurese (3.3%) and Minangkabau (2.7%).

Most people in Indonesia are Muslim (86%). There are a minority of Christian denominations including Protestant (5.7%), and Roman Catholic (3%).
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Business & Consumer Culture

According to the World Bank in 2013, Indonesia is improving its regulatory environment for local entrepreneurs. It was one of 15 economies of 25 in East Asia and the Pacific to implement regulatory reforms in 2013.

The consumer market continues to grow. As the fourth largest country and a young population (50% are under 30) it is an increasingly attractive consumer market. However Indonesia is not among the easiest of countries to enter as a business exporter in Asia. It is currently ranked as 120 in the ease of doing business rankings.

Although regulations have been reduced, the administrative and bureaucratic systems are seen by many unfamiliar with it as cumbersome. Also, pressures on the currency have made it more difficult for exporters. The Rupiah depreciated against the U.S. dollar by 20% since 2008, making exports relatively more expensive.
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Market Research in the Philippines

Currency: Rupiah (IDR)
Smartphone ownership: 24%
Internet Users: 30.0 m (2010) (15%)

Online market research is increasingly being conducted in the Philippines. Asia Opinions currently can access 16,000 online panellists directly and works with other panel partners. Surveys can be conducted in English, although Indonesian is recommended, depending on the audience and subject.