Market Research Methods
Secondary / Desk Research
Desk research is a relatively inexpensive way to obtain information to inform a larger research programme, or in its own right, to underpin a market mapping exercise.
Primary Research: Quantitative Data Collection Techniques
Online surveys are a fast, flexible and affordable route into conducting international market research. Asia Opinions provides full survey scripting and programming of online surveys, both using its own proprietary survey tool, Surveygoo, as well as with a range of other recognised online survey tools.
Telephone / CATI
Telephone interviewing remains a significant survey method in Asia, to reach demographics or regions where internet penetration is lower.
Mobile devices and Smart Phones have a high and increasing penetration in many developed and developing Asian markets. Mobile surveys are ideal for in the moment surveys and short questionnaires.
Recruiting respondents for face to face, hall tests or to online surveys are some of the hybrid techniques we use when appropriate.
Online Panels Asia
Working with an extensive network of panel owners across Asia, and our own panels in 12 Asian countries, online panels provide a cost effective means of conducting pan - asian research.
Primary Research: Qualitative Data Collection Techniques
We specialise in online survey solutions, both for quantitative and qualitative methods. Online methods include Indepth Interviews (IDIs), Online Focus Groups, Diaries, and Bulletin Boards.
Online Indepth Interviews
Online Focus Groups