Market Research Panels Asia

The internet is already highly utilised across Asia. According to the International Telecommunication Union in 2010 there were over 450 million users in China alone, representing 34% of the Chinese population. In Japan, some 80% of the population use the internet, accounting for just over 100 million users.

In less developed economies in Asia, the internet is less entrenched, but is growing fast. In Indonesia, for example, only 16% have access to the internet, but given its large population, it means there are more than 30 million internet users. Online market research panels are, therefore, growing fast and have become a viable and cost effective method for conducting market research in Asia.

Online Research Panels Asia Pacific and South Asia

Asia Opinions provides a one stop shop to source responsive online market research panels in Asia. We operate our own online research panel under the Opini brand. But we also work with local and regional partners, as well as the better known international panel companies. Our approach ensures we select the best market research panel and the most cost effective online research panel for Asia. If you have a need to conduct an online survey in Asia Pacific, Asia Opinions can help.
Through Opini and partner panels, Asia Opinions currently provides access to more than 700,000 panellists in Asia.

COUNTRY

INTERNET USERS (million)

INTERNET PENETRATION*
(%)

AVAILABLE PANELLISTS**

Stacks Image 265
China

456

34

1,150,000

Stacks Image 270
Japan

102

80

717,000

Stacks Image 282
India

87

8

448,000

Stacks Image 289
S. Korea

40

83

80,000

Stacks Image 383
Indonesia

30

15

16,000

Stacks Image 336
Pakistan

24

12

10,000

Stacks Image 348
Vietnam

24

27

4,000

Stacks Image 360
Philippines

22

20

52,000

Stacks Image 372
Taiwan

16

71

10,000

Stacks Image 388
Malaysia

15

55

20,000

Stacks Image 404
Thailand

14

21

3,000

Stacks Image 416
Hong Kong

5

69

5,000

Stacks Image 428
Singapore

3.6

70

7,500

Stacks Image 440
Kazakhstan

6

34

3,000

Online Panels UK and Australasia

COUNTRY

INTERNET USERS (million)

INTERNET PENETRATION
(%)

AVAILABLE PANELLISTS*

Stacks Image 533
UK

52

85

740,000

Stacks Image 545
Australia

16

76

120,000

Stacks Image 557
NZ

3

81

9,000

* Figures based on International Telecommunications Union data, 2010. ** Panel access via Opini and Partners