Research Panel Quality Standards

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Panel quality is critical to the reliability of surveys. All Opini and partner panels are quality assured, and have been built and managed to be compliant with ESOMAR guidelines. That means we are confident that all our surveys are conducted with the highest of standards. We also source respondents only from respected panels used by leading market research agencies, and which pay fair rewards and have a proven record in treating panelists fairly.
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Random and Stratified Sampling
So we survey all people and not just high responders.

Identification Measures to Validate Respondents
Panel quality starts from the point of recruiting people to panels.

Panel Blending 
Panel blending so that multiple panels are used, is proven to increase survey reliability.

Panel Quality Measures

Quarantine Rules
To ensure that survey respondents are not over utilised.

Survey Checks
To avoid logic language and logic issues.

De-duplication Controls
Controls to ensure that surveys are not completed twice by the same respondent on the same panel or on duplicate panels.

Active Quality Measures
To identify and remove poor quality respondents.