Product Testing

Stacks Image 865
Market research is essential when launching new products, or introducing a product to new territories.

Research provides the opportunity to:
  • test the viability of new products or services
  • refine the product concept
  • estimate potential take up
  • help define an appropriate pricing strategy
Market research is an essential first step in the product development path, delivering an early steer on consumer needs as well as testing initial product ideas before reaching the stage of designing a full concept. Online research is a fast and effective means of testing products, including recruiting people to test physical products in the home, known as In Home User Tests (IHUT). Alternative methodologies include online focus groups, bulletin boards, hall tests and traditional focus groups.