Market Research Expertise

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Defining & Understanding Market Opportunities

Every project has a different requirement, whether it is an initial review of a market to gather foundation data, a market mapping and market segmentation exercise or a study to test reaction to a new product. We offer both secondary research services (e.g. desk research) as well as primary research services, including interviews with business audiences and consumers.

We are equally comfortable providing a “data only service” to gather and report data, as well as consultancy services to assist with Market Entry strategies that explore opportunities and define the critical success factors for entering a new market.

Brand & Communications

Need to measure brand identity, awareness and positioning? We research brands in the context of the Asian consumer. Everything from brand awareness and brand positioning, communications development and messaging to ad testing, public opinion polls and PR surveys.
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